You are marketing one house at a time. Everything here is built for that.

The sign keeps working

Someone scans the code on your sign and the house opens on their phone — photos, the video, the details buyers ask about first, and a button to ask you for a showing. You see that they scanned.

• Four codes for the four things a buyer does at a sign: look at the house, ask for a viewing, sign in at an open house, or keep your details so they can come back to you later.
• When the house sells, an old code still works. Someone who kept a photo of it, or a feature sheet, sees the homes you have for sale now instead of an error page.

The seller sees what the marketing did

You send your seller a link. It shows how many people looked at their house, how many came back, and where they came from — so the price conversation is about what happened rather than how it felt.

• How many people looked, how many came back for a second look, how many watched the video to the end, and how many came to the open house.
• Your seller can read it on their own without you sitting beside them explaining it.
• Switch the link off whenever you want.

Your seller never sees a buyer’s name. No names, no emails, no phone numbers. And while only a handful of people have looked, the report says “fewer than 5” rather than an exact number, so your seller cannot work out that the one visitor on Tuesday was their neighbour.

You can tell who was serious

Visitors sign in at your open house by scanning a code on their own phone instead of writing on a paper sheet. You get a name and a number you can actually read, and you can see what each person did next.

• No clipboard and no queue at the door, and nothing to type up afterwards.
• You can see who came back. Somebody who looked three times over a week is a different prospect from somebody who looked once.
• When someone asks for a showing, you can see which house they were looking at and what they had already looked at before they asked.

You find out which piece of marketing worked

The sign, the window card, the feature sheet and the open house each carry their own code. They all open the same property page, so a buyer notices nothing — but you can see which one they scanned.

• Print marketing has never told you anything. This tells you the sign brought nine people and the feature sheet brought two, on the same house, in the same week.
• It is the same listing either way. You are not making four versions of anything.
• Your seller sees it too, in the same plain words — “scanned the sign”, “scanned at the open house”.

Your window tells you who is shopping the street

A yard sign is one house and one visit. It can only ever tell you that somebody stood in front of it. An office window is a row of cards read by the same person on the same evening — so it can tell you something a sign structurally cannot: this person did not look at one of your listings, they looked at three.

• Twelve scans at Danforth, one on Queen, in the same week. Which glass is worth the paper, answered rather than assumed.
• Two of those twelve read more than one card. That is a buyer working a neighbourhood rather than an enquiry about one house — and it is a different phone call.
• The card nobody scanned shows up too. Three weeks in the window and nothing is the row worth acting on.

Counts, not names. The window knows a phone came back. It never knows whose.

Your listing in Mandarin

A buyer can switch your listing page to Mandarin and watch the same video, over the same photos, narrated in Mandarin. In this market that is the difference between a family watching your listing and a family scrolling past it.

• The Mandarin is written from your listing rather than run through a translator, so the price and the room counts are said the way somebody would actually say them.
• You see it in English before it goes anywhere. Nothing reaches a buyer until you approve it.
• Every number in it is checked against your listing first. If a figure does not match, it cannot be published.

Mandarin works today. More languages are coming, and we would rather add the right ones than guess — tell us what your buyers speak.